Vancouver, BC Open to work
Eliza Popelinova
Brand and visual designer
Story first, style second: identities, websites and illustration that feel like one brand.
My process
- Research
I never skip it. Who is already on the market, how they look, what they changed and how it worked.
- Market scan
- Competitor audit
- Reference search
- Interviews
- Surveys
- Understand
I look past what the client asks for to the reason behind it. Like a prompt: taken literally, the answer can miss the point.
- Stakeholder talks
- Business priorities
- Problem framing
- Hypotheses
- Design
Flows, screens and a system that scales, checked against what we found.
- User flows
- Wireframes
- UI design
- Prototyping
- Design system
- Deliver
Specs and documentation that developers can build from.
- Handoff specs
- Documentation
- Dev collaboration
- Design QA
- Reflection
